Jacquard Case Study -
Revenue Operations
Consulting
Business Overview
Jacquard, formerly known as Phrasee, is a London-based AI-powered SaaS platform that specialises in optimising brand language for communicating with customers. It uses proprietary natural language generation technology to create, automate, and optimise marketing language in real time. Jacquard’s solutions enhance marketing performance across email, SMS, social media, and web campaigns, delivering improved engagement metrics like higher open and click-through rates, and increased sales.
The platform primarily serves large enterprises across various sectors in the US and Europe, and focuses on providing brand-safe, high-performing content that aligns with its customers’ strategies.
Challenges
and Opportunities
Jacquard was looking for revenue
operations (RevOps) support to
streamline and optimise its operating
processes.
Recognising the value of outsourcing, the company partnered with RevQore to maintain and enhance its Salesforce CRM. Jacquard’s aim in initiating this collaboration was to maximise the efficiency of their operations, particularly with regard to critical revenue-related tasks and the integration of their marketing systems.
Challenges:
Lack of alignment and the absence of best practices across systems.
Lack of alignment and the absence of best practices across systems.
The requirement for an evaluation of the impact of a new pricing model on forecasting and average order values.
The requirement for an evaluation of the impact of a new pricing model on forecasting and average order values.
Optimisation of Salesforce and Pardot for more efficient marketing and lead management.
Optimisation of Salesforce and Pardot for more efficient marketing and lead management.
Opportunities:
Establishing a RevOps roadmap to help drive sustainable growth.
Establishing a RevOps roadmap to help drive sustainable growth.
Enhancing marketing systems to align with a rebranding effort and improving both lead routing and audience engagement.
Enhancing marketing systems to align with a rebranding effort and improving both lead routing and audience engagement.
Improving analytics tracking and reporting to support data-driven decision-making.
Improving analytics tracking and reporting to support data-driven decision-making.
Partnership Highlights
During the partnership, from January to November 2024, RevQore focused on:
RevOps Audit:
Conducting a comprehensive audit to identify best practices and developing a tailored roadmap for the transformation with the agreement of the client.
Pricing Model
Evaluation:
Assessing the potential impact of the proposed pricing model on forecasts and average order values.
Account
Engagement:
Reviewing Phrasee’s Pardot instance and delivering guidance on best practice, at the same time coming up with a roadmap for future improvements.
Results
With RevQore’s support, Jacquard achieved:
Optimised marketing systems, enhancing its communication strategies with prospects and customers.
Optimised marketing systems, enhancing its communication strategies with prospects and customers.
Improved integration of analytics, providing clear insights into campaign performance.
Improved integration of analytics, providing clear insights into campaign performance.
Streamlined lead routing and management processes, boosting operational efficiency.
Streamlined lead routing and management processes, boosting operational efficiency.
Enhanced delivery of marketing content with new email templates and restructured campaigns.
Enhanced delivery of marketing content with new email templates and restructured campaigns.
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